Language ĭuring the run of Savage Love, Savage has popularized several neologisms and initialisms. Club (which publishes his column) that he began the column with the express purpose of providing mocking advice to heterosexuals, since most straight advice columnists were 'clueless' when responding to letters from gay people. Savage stated in a February 2006 interview in The Onion 's A.V. Since 2002, he has written the column at Eppie Lederer's desk, which he, a 'lifelong fan' of her Ann Landers column, bought at auction after the noted advice columnist died. Savage 'made the offhand comment that forever altered life: 'Make sure your paper has an advice column – everybody claims to hate 'em, but everybody seems to read 'em'.' He typed up a sample column, and to his surprise Keck offered him the job. There, he befriended Tim Keck, co-founder of The Onion, who announced that he was moving to Seattle to help start an alternative weekly newspaper titled The Stranger. In 1991, Savage was living in Madison, Wisconsin, and working as a manager at a local video store that specialized in independent film titles.
